I am writing today in the afterglow of the free annual car show and community fair that Imperial hosted on Friday, August 16th.
To be sure, I expected the event to be a rousing success but perhaps not to the degree it actually was. I truly hope you were among the 50,000 who came, as everyone appeared visibly overjoyed by our midway’s 3,200 show vehicles and five live concerts plus all our carnival rides and games, fantasy and performance characters, retail and food vendors, responder and trolley providers, stunt rides, burnouts, fireworks, and more. Interestingly, over and over I heard so many people referring to the extravaganza as “The Show” instead of “The Show” that I am now pronouncing it that way myself. Perhaps it will stick. What definitely will are the thousands of thank yous that our guests shared with me during the fun-packed day.
Now, both to preserve the afterglow of our free community event and celebrate the occasion of Labor Day, I am inviting you back to our dealership, this time to browse our showrooms, test drive our products, and experience our services. When you do, you will discover that Imperial guarantees the lowest selling prices in the region! These prices apply to every Chevrolet, Chrysler, Dodge, Ford, Jeep, and Ram; every car, truck, SUV, van, and wagon; and every new and pre-owned American and imported vehicle at our 52-acre home! In the days ahead, as I move about the campus, I fervently hope to see you accepting my invitation and gracing us with your business. To be sure, it would confirm that Imperial has the loyal support of its cherished customers and the means to fulfill its corporate mission of “always, always giving back.” Why not start by researching here our 1,600 vehicles and Labor Day specials?
Most gratefully yours,
General Manager, Imperial Cars
Imperial Chevrolet, Ford, Chrysler-Dodge-Ram-Jeep
The best compliment we can receive is a referral. I hope you will refer your family, friends, colleagues, and acquaintances to us